One Page Case Study – An Employment law firm in New York saw an increase in leads with a $3000 a month Google Adwords budget.

These guys found smallfirmware.com through a referral on Reddit. They approached Sahil with a theory that social media can increase traffic with minimal input from the law firm and immediately signed up for our social media services. 

For the first few months we saw a tangible increase in traffic and leads, then they asked us to review their PPC program through Google Adwords. Here is the magic…

  1. We moved their site from Squarespace to a custom server using WordPress. 
  2. Then we implemented all new conversion tracking so that we can pinpoint which campaigns are working, versus which are not. 
  3. Then we started adding (not replacing their existing campaigns) campaigns and adjusting budgets so their overall cost per month would not increase drastically.
  4. We create numerous display and performance max campaigns using our secret sauce of amazing creatives and eye catching content.
Here is what we saw…
  • We found that with proper conversion tracking, we could help Google’s AI pinpoint better leads. 
  • We also found that our cost per click was minimal compared to what competitors are paying due to our bidding and campaign style. 
  • Additionally, we received word from the client that between May 2024 and July 2024, the firm sent out over 160 agreements for services. 
  • Their total spend for those few months was just over $7800.00 in Google fees, thats a cost per agreement (or client) of $49 with a average revenue per client of over $1000. Incredible

We dont hide the ball here, our secret sauce is great copy, superb assets and a mix of display, search and performance max campaigns. 

Sahil Patel
Author for smallfirmware.com