These guys found smallfirmware.com through a referral on Reddit. They approached Sahil with a theory that social media can increase traffic with minimal input from the law firm and immediately signed up for our social media services.
For the first few months we saw a tangible increase in traffic and leads, then they asked us to review their PPC program through Google Adwords. Here is the magic…
- We moved their site from Squarespace to a custom server using WordPress.
- Then we implemented all new conversion tracking so that we can pinpoint which campaigns are working, versus which are not.
- Then we started adding (not replacing their existing campaigns) campaigns and adjusting budgets so their overall cost per month would not increase drastically.
- We create numerous display and performance max campaigns using our secret sauce of amazing creatives and eye catching content.
Here is what we saw…
- We found that with proper conversion tracking, we could help Google’s AI pinpoint better leads.
- We also found that our cost per click was minimal compared to what competitors are paying due to our bidding and campaign style.
- Additionally, we received word from the client that between May 2024 and July 2024, the firm sent out over 160 agreements for services.
- Their total spend for those few months was just over $7800.00 in Google fees, thats a cost per agreement (or client) of $49 with a average revenue per client of over $1000. Incredible.
We dont hide the ball here, our secret sauce is great copy, superb assets and a mix of display, search and performance max campaigns.
Sahil Patel
Author for smallfirmware.com
