The Florida Board of Medicine (the “Board”) has a number of rules governing physician advertising. These rules are designed to protect the public from misleading or deceptive advertising, and to ensure that all physicians are treated fairly.

Some of the key provisions of the Board’s advertising rules include:

• All physician advertising must be truthful and not misleading.
• Physician advertising cannot contain any statements that are false, deceptive, or misleading.
• Physician advertising cannot contain any statements that are likely to create an unjustified expectation about the results that a physician can achieve.
• Physician advertising cannot contain any statements that are likely to disparage other physicians or medical practices.
• Physician advertising cannot contain any statements that are likely to solicit patients on a contingency fee basis.
• Physician advertising must be clear and conspicuous.
• Physician advertising must include the physician’s name, address, and phone number.
• Physician advertising must include the physician’s license number.
• Physician advertising must include the physician’s primary specialty.

If you are a physician in Florida, it is important to be familiar with the Board’s advertising rules. By following these rules, you can help to ensure that your advertising is truthful, accurate, and fair.

If you have any questions about the Board’s advertising rules, you can contact the Board’s Office of the General Counsel at (850) 488-0500.

Here are some additional things to keep in mind when creating physician advertising in Florida:

• You cannot use a name or title that is likely to create confusion with another physician or medical practice.
• You cannot use a photograph or likeness of another person without their consent.
• You cannot use testimonials from patients unless they are actual patients and their statements are truthful.
• You cannot use a physician rating or ranking unless it is from a recognized organization.
• You cannot use a self-proclaimed specialty unless you are certified by a recognized organization.
• You cannot make any guarantees or promises about the outcome of a treatment.
• You cannot use any form of coercion or intimidation to solicit patients.

By following these rules, you can help to ensure that your physician advertising is truthful, accurate, and fair.

Obviously we are not a law firm and cannot provide legal advice, if your reading this you are likely in the legal industry. This content is for informational purpose only.