he Pennsylvania Bar Association (PBA) has a set of rules governing lawyer advertising. These rules are designed to protect the public from misleading or deceptive advertising, and to ensure that all lawyers are treated fairly.

Some of the key provisions of the PBA’s advertising rules include:

• All lawyer advertising must be truthful and not misleading.
• Lawyer advertising cannot contain any statements that are false, deceptive, or misleading.
• Lawyer advertising cannot contain any statements that are likely to create an unjustified expectation about the results that a lawyer can achieve.
• Lawyer advertising cannot contain any statements that are likely to disparage other lawyers or law firms.
• Lawyer advertising cannot contain any statements that are likely to solicit clients on a contingency fee basis.
• Lawyer advertising must be clear and conspicuous.
• Lawyer advertising must include the lawyer’s name, address, and phone number.
• Lawyer advertising must include the lawyer’s areas of practice.
• Lawyer advertising must include the lawyer’s bar membership number.

If you are a lawyer in Pennsylvania, it is important to be familiar with the PBA’s advertising rules. By following these rules, you can help to ensure that your advertising is truthful, accurate, and fair.

If you have any questions about the PBA’s advertising rules, you can contact the PBA’s Ethics and Advertising Department at (215) 238-6300.

Here are some additional things to keep in mind when creating lawyer advertising in Pennsylvania:

• You cannot use a name or title that is likely to create confusion with another lawyer or law firm.
• You cannot use a photograph or likeness of another person without their consent.
• You cannot use testimonials from clients unless they are actual clients and their statements are truthful.
• You cannot use a lawyer rating or ranking unless it is from a recognized organization.
• You cannot use a self-proclaimed specialty unless you are certified by a recognized organization.
• You cannot make any guarantees or promises about the outcome of a case.
• You cannot use any form of coercion or intimidation to solicit clients.

By following these rules, you can help to ensure that your lawyer advertising is truthful, accurate, and fair.

Obviously we are not a law firm and cannot provide legal advice, if your reading this you are likely in the legal industry. This content is for informational purpose only.